by samsena | Oct 5, 2025 | General, Research, The Business of Technology
Understanding Information Technology Identity (ITID) is transforming how we approach system implementations.ITID describes how integral an information technology system is to a person’s self-concept. Our research has identified eight distinct archetypes based on...
by samsena | Dec 3, 2019 | The Business of Technology
Purpose: To promote customer retention to our website, leading to increased revenue due to either of the following reasons: Customers buy more when they buy – Using up-selling techniques to include bundles or packages Customers buy more frequently –...
by samsena | Jul 27, 2014 | General
Hi all! Ook, still swinging around, not dead yet. Embarked on a new career at a hyper growth software company and busy building a global team. Lots of interesting projects and perspectives to share. Over the next few months, I will start cleaning up this blog a bit....
by samsena | Sep 13, 2013 | The Business of Technology
Hello all, Just wanted to provide a quick update on some research that I’m working on. There’s been quite a bit of coverage in the media on various types of cloud solutions, from Infrastructure to platforms and also applications that sit on the cloud....
by samsena | Jul 3, 2013 | General
Hello my banana loving legions of tech-loving simians. ook! Roadchimp here, back on the road (Istanbul). Since my last post, I’ve left the sunny English Isles, traveled around Asia for the summer and now on my way to Eastern Europe to deliver some workshops...
